GEO Insights
Strategy, guides, and perspective from the Fratello team on how brands get seen in the age of AI engines.
Universities, Schools, and Tutoring Centers: How Do You Show Up When Prospective Students Ask ChatGPT?
Ranking #1 on Google no longer guarantees an education institution gets mentioned when prospective students or parents ask ChatGPT and Gemini for recommendations. Here's the gap between SEO and GEO in the pendidikan (education) sector.
Read more"ChatGPT Wrapped" Is Going Viral — There's a Brand Battle Hiding Behind It
Sharing your year-in-review ChatGPT recap is fun and games. But scroll back through it — how many of those chats were actually you shopping for a recommendation?
Read moreClaude Sonnet 5 Is Here: What It Means for Brand Visibility in Claude Answers
Anthropic shipped Claude Sonnet 5 in late June 2026 with much stronger reasoning and web-research ability. For brands, the bar for "GEO-ready" just moved up another notch.
Read more68% of Google Searches Now End Without a Click — What It Means for Brands in 2026
New 2026 data shows the majority of Google searches now end without a single click to any website. Here is why GEO can no longer just be a side note to SEO.
Read more2026 CiteLens Study: Google Ranking Barely Moves the Needle on ChatGPT Citations
New research from CiteLens reveals each AI search engine has its own citation "taste" — classic SEO still works on Google AI Mode & Perplexity, but barely matters on ChatGPT and Claude.
Read more2026 Study: 77% of Indonesian AI Search Users Rely on ChatGPT, Rp12 Trillion in Transactions Influenced by AI Recommendations
Interest in GEO in Indonesia has jumped +129% in a year. New data shows the real scale of its impact on how Indonesians shop online.
Read moreGoogle AI Overview Rolls Out Fully Across Southeast Asia — Indonesian Brands Need to Be Ready
After maturing first in the US market, Google AI Overview is now expanding across Southeast Asia, including Indonesia. Here is what changes for local brands.
Read moreChatGPT Can Now Check You Out Directly — A New Opportunity for E-commerce Brands
Through the Agentic Commerce Protocol built with Stripe, ChatGPT now has an end-to-end shopping flow. Here is what it means for brand visibility in AI search.
Read moreShopee & Tokopedia Strengthen Their AI Features — What It Means for Indonesian SME GEO
Local marketplaces are leaning harder on AI for product recommendations. For SMEs, this is also about how easily their products get "read" by AI.
Read moreLatest Gemini Update, July 2026: What It Means for Brand Visibility on Google
Google once again expanded Gemini's integration across more search touchpoints in early July 2026. Here is what changed and how brands should respond.
Read morellms.txt: A New Standard That Helps AI Understand Your Website
Like robots.txt for search engines, llms.txt is a simple file that helps AI engines understand your website's content faster and more accurately. Here is how it works.
Read moreMeet the AI Crawlers: GPTBot, ClaudeBot, PerplexityBot, and How to Manage Them
Before your brand can be mentioned by AI, your site has to actually be crawlable by AI crawlers. Get to know these bots and make sure you are not accidentally blocking them.
Read moreSchema Markup for GEO: Helping AI Understand Your Content's Structure
Structured data is not just an old SEO trick. The right schema markup helps AI engines extract facts about your brand accurately, instead of guessing from free-form text.
Read moreGEO Strategy for Clinics and Pharmacies: Building Trust in the Eyes of AI
Health-related questions are one of the most sensitive categories for AI. Clinics and pharmacies that want to be recommended have to meet a higher credibility bar.
Read moreCase Study: This Auto Modification Shop Doubled Its GEO Score in 90 Days
An automotive modification shop in Bandung managed to double its GEO Score in three months with a focused content and review strategy. Here is what they did.
Read more5 Indonesian Local Brands Most Mentioned by ChatGPT in June 2026
Out of thousands of Indonesian local brands, only a handful consistently show up in ChatGPT recommendations. What makes them different?
Read moreChatGPT Search Officially Beats Google in These 5 Search Categories
New research from June 2026 reveals ChatGPT Search is starting to take market share from Google in product recommendations, travel, finance, health, and technology.
Read moreGEO vs SEO: Which Matters More in 2026?
SEO is not dead, but GEO is growing far faster. Here is an honest comparison of the two, and how Indonesian brands should split their priorities in 2026.
Read moreGoogle AI Overview: The Big June 2026 Update and What It Means for Brands
Google shipped a significant update to its AI Overview feature in late June 2026. A new layout, wider coverage, and a new way AI picks which brands to mention.
Read morePerplexity AI Crosses 100 Million Active Users, What Does It Mean for Brands?
AI search platform Perplexity announced hitting 100 million monthly active users as of June 2026. This is not just a number, it is a signal of a major shift in consumer behavior.
Read morePerplexity Pages: A New Feature Changing How Brands Show Up in AI Search
Perplexity launched Pages, a new content format that lets brands and creators publish content that gets directly indexed and cited by Perplexity AI.
Read moreGEO Roadmap 2026: What Indonesian Brands Need to Prepare Starting Today
The AI search landscape is changing fast. Here is a 6-month roadmap Indonesian brands can start executing right now to build AI-engine dominance ahead of competitors.
Read moreWhy Indonesian Local Fashion Brands Need to Get Serious About GEO Now
Indonesia's local fashion industry is booming, but on AI engines, only a handful of brands are known. This is a huge, largely untapped opportunity.
Read moreGEO Strategy for the Indonesian F&B Industry: A Complete 2026 Guide
The food and beverage industry is one of the most actively asked-about categories on AI engines. Here is a GEO guide built specifically for F&B brands that want to dominate AI recommendations.
Read more5 GEO Mistakes Indonesian Brands Make Most Often
Many Indonesian brands are already aware GEO matters, but make mistakes that actively hold back their AI visibility. Are you making one of them?
Read moreA Guide to Writing Content AI Engines Love, and Are Likely to Mention
There is a clear pattern in the content ChatGPT, Gemini, and Perplexity cite or mention most often. Learn how to write it starting today.
Read moreHow Indonesian Small Businesses Can Compete in the GEO Era Without a Big Budget
GEO is not just for big brands. Small businesses with the right strategy can actually build an AI advantage enterprise brands struggle to match. Here is how.
Read moreResearch: 73% of Indonesian Gen Z Consumers Trust AI Recommendations More Than Ads
A new survey of 3,000 young Indonesian consumers reveals a dramatic shift in trust, away from advertising and toward AI recommendations. Here is what it means for brands.
Read moreClaude vs ChatGPT: Which One Recommends Indonesian Local Brands More Often?
Every AI engine has a different way of choosing which brand to mention. Here are the findings from an analysis of 10,000 prompts against Claude and ChatGPT for Indonesian brands.
Read moreGEO Score: How to Accurately Measure Your Brand's Visibility on AI Engines
AI visibility cannot be measured with ordinary SEO metrics. Fratello introduces GEO Score, a comprehensive measurement framework built for the AI search era.
Read moreGEO Trends in Southeast Asia: Indonesia Leads AI Search Adoption
A new report shows Indonesia is the market with the highest AI search adoption in Southeast Asia, but also the biggest GEO gap. Here is the opportunity in it.
Read moreHow Google Maps Reviews Directly Influence AI Recommendations
Google Maps reviews are not just for attracting new customers, that review data is used directly by Gemini and other AI engines to decide which brand deserves to be recommended.
Read moreCase Study: This Culinary Brand Tripled Its AI Mentions in Just 60 Days
How a local coffee brand raised its GEO Score from 18 to 67 in two months with a strategy any brand can replicate.
Read moreWhat is GEO? A Complete Guide to Generative Engine Optimization
GEO is the practice of optimizing brand content so it gets recommended by AI engines like ChatGPT, Gemini, and Perplexity, not just showing up in Google search results.
Read moreWhy Brands Need to Start Caring About AI Visibility Now
Every month more than 2.4 million product questions are sent to AI engines. If your brand is not visible there, your competitor is the one getting recommended.
Read moreHow the Fratello GEO Audit Works Behind the Scenes
We send hundreds of prompts to four AI engines every week to measure how often, and how positively, your brand is mentioned, here is exactly how we do it.
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