Every day, millions of Indonesian consumers ask ChatGPT, Gemini, and Perplexity for restaurant recommendations, food products, trendy drinks, and local culinary brands. F&B is one of the categories with the highest volume of AI questions, and unfortunately, a lot of F&B brands are still nowhere near optimized for GEO.
The most common AI prompts in the F&B category
From our analysis, a few prompt patterns dominate: "best local milk coffee 2026", "boba brand that's worth it", "tasty healthy Indonesian snacks", "recommended fine dining restaurant Jakarta", "viral small-business food products". Brands that surface as the answer to these questions get remarkable exposure with zero ad spend.
Step 1: Optimize your Google Business Profile
For F&B brands, Google Business Profile (GBP) is the single most important GEO foundation. Make sure every detail is complete and accurate: operating hours, menu, high-quality product photos, and the right business category. What often gets missed: photos need regular updates (at least once a month) because Gemini prioritizes fresh information.
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Try it free →Step 2: Build a strong review base
Ratings on Google, Tokopedia, and GoFood/GrabFood are strong signals AI reads directly. Minimum target: 4.5 stars with more than 100 reviews. The most effective approach: build a simple system to ask customers who already bought for a review, a QR code on packaging or a WhatsApp follow-up after purchase both work well.
Step 3: Produce content that answers consumer questions
A blog is a long-term asset F&B brands often neglect. Articles like "How to tell quality arabica from robusta coffee" or "What makes premium boba different from the regular kind" build brand authority in the eyes of AI. This content is not just good for GEO, it also helps SEO and educates consumers.
Step 4: Be active in media and online communities
AI learns from whatever is written about your brand on the internet. Press releases in food media, reviews from food bloggers, discussions on forums like Kaskus or Reddit Indonesia, all of this helps AI understand your brand's reputation and positioning. Consider actively collaborating with food content creators to build a stronger digital footprint.