About Fratello

The platform that makes your brand known, trusted, and recommended by AI.

Fratello tracks, analyzes, and raises how often your brand is mentioned by ChatGPT, Gemini, Perplexity, and Claude when prospects ask for a recommendation.

Track how often AI mentions your brand, find the gaps, and automatically generate content that closes them, all in one platform.

Why this matters

Customers already moved from Google to AI. Has your brand moved with them?

For over two decades, SEO decided who got found online. Now millions of people no longer type into Google and scan ten links, they ask ChatGPT, Gemini, or Perplexity directly and follow the answer.

The problem is AI usually names only one or two brands per answer. If yours does not have enough of a digital footprint for AI to "learn" from, you are not just losing the competition, you simply are not part of the conversation.

Methodology

Three layers that decide whether AI mentions your brand.

GEO is not just a new version of SEO. It works differently, and these three layers are the foundation of every Fratello feature.

Questions, not keywords

LLMs learn from full questions, not keyword fragments. Optimization has to target complete intent, like "trusted wholesale flour distributor Jakarta", not just "flour distributor".

Semantic proximity

Your brand needs to appear close in meaning to relevant concepts inside the corpus AI learns from. Example: an F&B brand needs to co-occur with "halal certified" and "trusted supplier", not just its own name in isolation.

Source: conversation and publications

AI learns from public conversation (forums, Reddit, Q&A) and articles. The more your brand appears in these sources with the right context, the higher the chance it gets mentioned.

What makes Fratello different

Not just tracking. A closed loop from data to content.

Proprietary backbone

Semantic Intelligence is an internal engine that analyzes not just how often a brand is mentioned, but why it is or is not, and what to do next.

Closed-loop system

Track, find the gap, create content, distribute it, then track again, all in one platform. Most competitors only handle one or two of these stages.

Statistical accuracy

Every prompt is tested 5 times per model, not once. The result represents the actual probabilistic distribution of AI answers, not a single-moment snapshot.

Indonesia-first

Midtrans IDR payments, WhatsApp alerts, and an understanding of local market context that most global platforms lack.

Scale without per-client cost

The Agency plan manages many brands from a single subscription, not a per-client fee like a manual agency.

Everything you get

Ten capabilities, one workflow.

From seeing where you stand today to distributing the content that lifts you, everything works as one system.

Brand Mention Tracker

Automatic tracking across ChatGPT, Gemini, Perplexity, and Claude, 5x per prompt per model for statistical accuracy.

Analytics Dashboard

Mention rate per model, share of voice against competitors, weekly trend, sentiment breakdown, and a prompt gap table.

Prompt Pool Generator

AI builds 25 relevant questions from your brand name and industry, split across 5 intent categories.

GEO Content Engine

600 to 900 word articles with an LLM-friendly structure, built straight from the gaps found, ready to download and publish.

Semantic Intelligence

Semantic proximity analysis, concept gap detection, and concept comparison against competitors.

Content Distribution Tracker

Record where content was published and measure its impact on mention rate, before versus after.

Technical GEO Tools

llms.txt generator, Nginx config for AI bots, and a GEO score audit based on 7 technical criteria.

Alert System

Automatic email and WhatsApp notifications when mention rate drops past a threshold you set.

Auto-Scan Scheduler

Set the scan frequency (manual, daily, weekly), the platform runs without needing a manual trigger.

Multi-brand & Multi-plan

Basic, Pro, and Agency, with Stripe (USD) and Midtrans (IDR) payment support.

Who it is for

Built for anyone whose customers already ask AI.

Brand owners

Who want to know how visible their brand is to AI, and what to fix.

Digital marketing agencies

Who want to offer GEO services to clients without building their own tooling.

Content teams

Who need to know exactly what content to create next, based on data, not guesswork.

E-commerce & startups

Who are realizing AI traffic is worth more than ordinary search traffic.

3
Automated steps

Track, Analyze, and Optimize loop in one cycle with no manual work.

4 Models
Tracked at once

ChatGPT, Gemini, Perplexity, and Claude in one place.

5x
Per prompt per model

Every question is tested five times for an accurate mention rate.

100%
Automated

A job queue runs the tracking with no manual work.

Investment

Three plans, all with a daily scan.

Quota is counted per month for articles. Scans stay at 1x per day on every plan.

Basic

$49/month
Rp750k
40 prompts1 model (Gemini)5 articles/month
Pro

Pro

$149/month
Rp2.25M
100 prompts4 models (all)30 articles/month

Agency

$399/month
Rp6M
300 prompts4 models (all)100 articles/month

See for yourself where your brand stands right now.

Book a demo and we will show you a real GEO audit for your brand.