This case study answers one of the questions new Fratello users ask most: "How long until I see results?" The short answer: with the right strategy and consistent execution, 60 days is enough to see meaningful change. Here is the story of a local coffee brand that proved it.
Starting point: GEO Score 18
This coffee brand had a product its loyal customers genuinely rated highly, but it was almost invisible on AI engines. When their team typed "recommended local specialty coffee" into ChatGPT, their name did not come up at all. Their starting GEO Score was 18, squarely in the "nearly invisible" category.
The strategy they executed
Over 60 days, they focused on three areas: (1) Producing 8 educational blog articles about coffee, from brewing guides, to the differences between bean varieties, to a beginner's guide to choosing coffee. (2) Running an active review campaign, messaging 500 past customers and successfully collecting 200 new reviews averaging a 4.7-star rating. (3) Sending a press release to 10 Indonesian online F&B media outlets about their newest product.
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GEO Score rose from 18 to 67. ChatGPT mention rate rose from 4% to 31% for local coffee category prompts. On Perplexity, which is more responsive to fresh content, the jump was even more dramatic: from 2% to 47%. The most tangible business impact: they started getting orders from customers who explicitly said "I found you through ChatGPT."
The lesson to take away
There is no magic formula, the result came from consistency across three mutually reinforcing areas: content, reputation, and media coverage. What is striking: the total cost of this strategy was relatively low. Most of the effort was time and creativity, not a big ad budget. It proves GEO is one of the highest-ROI channels when executed properly.