The automotive aftermarket industry, modification shops, spare parts, and accessories, is a category with high AI question volume but still-low GEO competition. One Fratello client in Bandung took advantage of that gap and doubled their GEO Score from 22 to 46 in 90 days.
Starting point: near-zero AI visibility
Before starting, the Fratello team found that when asked "trusted modification shop Bandung" or "ECU remap specialist Bandung", ChatGPT and Gemini almost never mentioned this brand, even though it was fairly well known offline within the local automotive community.
Step 1: Detailed project documentation
The shop started publishing before-after documentation for every major modification project as blog articles, complete with technical specs, parts used, and the reasoning behind each choice. This content is naturally rich in the technical detail AI favors, unlike a simple promotional photo on social media.
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Try it free →Step 2: Activating reviews from the community
They ran a simple campaign asking satisfied customers to write detailed reviews on Google Maps, specifically mentioning the type of modification done. Within 60 days, the number of reviews with specific content (not just "nice") rose more than 3x.
Results and the lesson to take away
After 90 days, GEO Score rose from 22 to 46, and the brand started showing up consistently in ChatGPT and Perplexity answers for automotive modification queries in Bandung. The main lesson: in a niche category with low GEO competition, detailed technical content and specific reviews can produce results far faster than an already-crowded category like F&B or fashion.