New 2026 research shows 77% of AI search users in Indonesia rely on ChatGPT as their primary tool, while 34% of search queries end with an AI answer and no further click to any website. This marks a real shift in how Indonesians search for information and products.
Rp12 trillion in e-commerce transactions influenced by AI recommendations
2026 projections show the value of e-commerce transactions influenced by AI assistant recommendations in Indonesia has reached Rp12 trillion — a number local brands can no longer afford to ignore, no matter how small their business.
Interest in GEO has jumped +129%
Search volume for "generative engine optimization" in Indonesia grew +129% over the past year, showing more marketers and local brand owners are waking up to the issue — even though many still don't know where to start.
Fratello — GEO Platform
Already know if your brand gets mentioned by ChatGPT or Gemini?
Fratello tracks your brand's visibility across 4 AI engines at once, automatically, every week.
Try it free →Priority engines for Indonesian brands
Beyond ChatGPT's 77% market share, Google AI Overview is rolling out across Southeast Asia, Perplexity is popular among premium users, Microsoft Copilot is integrated directly into Windows, and Claude is gaining traction for enterprise use. That means an Indonesian brand's GEO strategy needs to target more than one platform at once, not just a single one.
Fratello already covers all of these engines
Fratello's testing prompt bank already covers ChatGPT, Gemini, Perplexity, and Claude at once, so Indonesian brands can see directly which platforms already mention them and which ones they're still genuinely invisible on.