Shopee and Tokopedia keep strengthening their AI-powered features — from Shopee's AI Product Description Generator to Tokopedia's increasingly personalized recommendation system, which now serves more than 14 million sellers with over 1.8 billion listed products.
AI-friendly product descriptions matter more than ever
Shopee's AI Product Description Generator automatically drafts product descriptions formatted the way the platform's search algorithm prefers. It's the same principle behind GEO: structured, consistent data is easier for machines to "read" — whether that machine is a marketplace search engine or an AI assistant outside the platform.
This isn't just a marketplace issue
The same pattern applies when an SME brand or product gets mentioned by ChatGPT or Google AI Overview. Clear, consistent, structured product descriptions across many places — not just the marketplace listing — also increase the odds of being recommended by AI assistants outside the platform.
Fratello — GEO Platform
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Try it free →The homework for SMEs
Many SMEs still fill in product descriptions carelessly, or inconsistently across platforms. That needs fixing first, before thinking about a more elaborate GEO strategy — because a messy product-data foundation makes it harder for any AI to understand and recommend that product.
Fratello is relevant at SME scale too
Fratello's GEO audit can be used by SME-scale brands to check how consistently their product data is read across various AI assistants, not just by a single marketplace's algorithm.